The movement was founded by two people in their late twenties who connected over
losing a parent when young.

After swapping stories, we realised we were both still dealing with a painful hangover of grief,
plus a few of the ‘leftovers’ like anxiety, depression and loneliness
(even from close friends and family around them).

We saw a pattern with their experience, and saw a pattern in society too.

Silence creates a stigma.


After six months we made two promises.
First, to always be there for each other.
Second, to leave something behind to make it better.
For the people currently going through it. And for the people it hasn’t happened to yet.

“If you could change one thing about grief, what would it be?”

That no one feels they have to do it alone.
We have a perception problem around grief. It’s invisible. We don’t acknowledge it.
And for how universal it is, we don’t speak enough about it.
The problem with silence is that it creates a sticky stigma, which hardens over time.
And our ‘stiff upper lip’ culture makes it worse.
We know that neglected and compacted grief can turn into mental health issues.

We've started to do something about mental health - but what about grief?
Why address symptoms and not acknowledge a cause?
If we want to see change, we must start with ourselves.
Our friends, families and communities first.

Break the silence. Break the cycle. Break the stigma.

We need to create a new, healthy culture around grief.
As young veterans of grief, we’re telling you we really need it.


So, how you start?

Simple. Break the silence.

Open the conversation and dust grief off.
Help us make speaking about all things grief feel normal. Not taboo.

Become the friend that wants to ‘do something’, the friend that does do something:

Ask “how is today?”
See their octopus.
Keep checking back in.

Join their journey, help them ride their wave of grief.
It’ll last a lifetime, but they always do.


Clemmie Clough


Octopus age 17, handed over after the Boxing Day Tsunami in 2004.

Alby Shale


Octopus age 10, handed over at Glastonbury Festival in 2011.